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Trace, San Francisco, CA

Trace

4.7
4.7
955 Reviews
$30 and under
American

Make a reservation

2 people
7:00 PM
Booked 17 times today
Experiences are available.

About this restaurant

Savor farm-to-table American fare inside of the W San Francisco at TRACE. Enjoy thoughtful dishes made from locally sourced and sustainable ingredients.

Additional information

  • Phone number
  • Price
    $30 and under
  • Cuisines
    American, Unspecified
  • Hours of operation
    Breakfast Mon–Fri 6:30 am–10:00 am Brunch Sat, Sun 7:00 am–2:00 pm
  • Dress code
    Smart Casual
  • Parking details
    $15 validated parking @ W Hotel, Howard Street entrance.
  • Payment options
    AMEX, Discover, Mastercard, Visa
  • Executive chef
    Dawn Taylor- Cole

Experiences

  • Vine & Dine Wine Pairing

    $75.00 per person

    Prepaid

    Mar 26, 2025 only
    5:00 PM
    Join Us for an Exclusive Micro-Pairing Event and indulge in an intimate evening where the art of wine meets culinary creativity! Date: Wednesday, March 26th, 2025 Time: 5:30PM - 7PM Location: TRACE Restaurant at W San Francisco - 181 3rd Street Experience a sommelier-led tasting that brings the thoughtfulness of a wine dinner into a more relaxed setting. We’ll explore four exquisite varietals, each paired with delicious tapas-sized bites crafted by our chef to make the wines truly sing. This Weeks Theme: Who Knew Hippies Make Great Wine Oregon has always been less flashy than her Southern neighbor, California. This understated and authentic style combined with outstanding quality has attracted investment from major French wineries. There is a lot to learn about Oregon! Come taste why. Wine Line-Up Chardonnay Roserock by Drouhin, Ella Amity, OR 2022 Rose of Pinot Noir, Cloudline, Willamette Valley, OR 2021 Pinot Noir, Row 503, Willamette Valley, OR 2022 Pinot Noir, Domaine Lumienux Cuvée, Dundee Hills 2021 Pre-Fix Pairing Menu Coming Soon

Private dining

What 955 people are saying

Trace reviews from people who’ve dined at this restaurant. Based on recent rating.

Overall ratings and reviews

Reviews can only be made by diners who have eaten at this restaurant

4.7
4.7 based on recent ratings
  • 4.6Food
  • 4.4Service
  • 4.5Ambience
  • 4.2Value

NoiseModerate

Review summary

AI-generated from verified diner reviews
Trace delights with "fantastic food and service," offering a "great atmosphere" with "pretty tables and a chill vibe." The "outstanding servers" and "delicious, fresh food" make each visit memorable. Despite a limited menu, the "food is good," complemented by "world-class service" and "enormous, tasty croissants."

955 Reviews
  1. Joanne VIP

    San Francisco1 review

    5.0

    Dined on November 10, 2024

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    The service was terrific. The food was fresh and tasty. The ambience and decor was wonderful. We had a great time.

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  2. JeffG

    West Palm Beach45 reviews

    5.0

    Dined on June 27, 2024

    1. Overall 5
    2. Food 5
    3. Service 4
    4. Ambience 5
    Excellent food and service! We hope to visit there again! Our server was a little slow at times but very apologetic. She had many tables but did a good job.

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  3. BusinessLady VIP

    Chicago4 reviews

    5.0

    Dined on June 5, 2024

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    Had business meals two mornings in a row and had fantastic food and service on both occasions. I would highly recommend this to everyone and will be back when I am in the area again.
    TraceResponded on June 8, 2024
    Hello, Thank you for such kind words! We appreciate you choosing to spend your mornings with us, and welcome you back anytime. :) Cheers! -Clayton (B&F Manager - W SF)

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  4. OpenTable Diner

    Orange County1 review

    5.0

    Dined on May 26, 2024

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    Great food try the steak and eggs , also the tables are really pretty with these flowers that have a nice aroma

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  5. Mich

    Yosemite2 reviews

    5.0

    Dined on May 12, 2024

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    Our server was outstanding. He could work at Michelin restaurant he was that good!
    TraceResponded on June 8, 2024
    Hello, Wow! Now THAT is the level of service we strive to provide our guests. Thank you so much for the kind words - I will make sure to pass this along to Alvin, as well as the rest of the team! - Clayton (B&F Manager)

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  6. OpenTable Diner VIP

    London2 reviews

    4.0

    Dined on May 9, 2024

    1. Overall 4
    2. Food 4
    3. Service 5
    4. Ambience 4
    Restricted choice but nice meal, larger portions than expected, excellent service

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  7. Andy VIP

    Tahoe27 reviews

    5.0

    Dined on April 19, 2024

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 4
    We had great servers, delicious fresh food, and wine. Everyone is so accommodating and welcoming. Lunch was lovely thank you!

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  8. Amber

    Chicago356 reviews

    5.0

    Dined on April 12, 2024

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    Very tasty breakfast. The chocolate raspberries croissant was very expensive at $13 but enormous and definitely worth it. I love the avocado toast too and service was top notch.

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  9. OpenTable Diner VIP

    New York City17 reviews

    5.0

    Dined on March 18, 2024

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 4
    Great boho place to eat. Was there on a Sunday evening, which was not an ideal time as the surrounding area was full of homeless people on the San Francisco streets. Saw some couples and young families dining as well. The vibe is very chill and informal. I was alone but did not get bored or feel awkward for a second. Overall nice experience.

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  10. OpenTable Diner VIP

    New York City15 reviews

    5.0

    Dined on February 12, 2024

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 4
    Great place and location. Service and food was top notch.

    Is this helpful?

FAQs

Trace is rated 4.7 stars by 955 OpenTable diners.

Yes, you can generally book this restaurant by choosing the date, time and party size on OpenTable.

Make a reservation

2 people
7:00 PM
Booked 17 times today
Experiences are available.
Google Map for Trace

181 3rd Street, San Francisco, CA 94103

Additional information

  • Phone number
  • Price
    $30 and under
  • Cuisines
    American, Unspecified
  • Hours of operation
    Breakfast Mon–Fri 6:30 am–10:00 am Brunch Sat, Sun 7:00 am–2:00 pm
  • Dress code
    Smart Casual
  • Parking details
    $15 validated parking @ W Hotel, Howard Street entrance.
  • Payment options
    AMEX, Discover, Mastercard, Visa
  • Executive chef
    Dawn Taylor- Cole
  • Privacy Policy
  • Terms of Use
  • Cookies and Interest-Based Ads
  • Cookie Preferences
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